Our Story
A Legacy of Innovation
and Integrity
Ishkiyaa is a women's Indian wear brand built on legacy, integrity, and thoughtful design — rooted in five decades of honest work and a vision that has only grown stronger with time.
Ishwar Das Tolani
In 1975, Ishwar Das Tolani laid the foundation of what would become a lasting legacy — driven by a simple yet powerful belief in honest work, consistency, and the quiet strength of doing things right. He built not just a business, but a value system that would endure generations.
Manohar Lal Tolani
Alongside the founder, Manohar Lal Tolani carried the legacy forward with unwavering dedication — deepening the values of trust and craftsmanship that continue to shape every piece Ishkiyaa creates today. His contribution gave the brand its backbone and its soul.
Neha Pasari
Now led by Neha Pasari — daughter, designer, and visionary — Ishkiyaa steps into a new era. Bringing a refined modern sensibility to everyday Indian wear, Neha bridges the richness of the brand's heritage with the clarity, comfort, and quiet confidence today's woman deserves.
The Ishkiyaa Promise
"Clothing designed with clarity, comfort, and quiet confidence — for the woman who knows her worth."
D2C Brand
Ishkiyaa
Founded by
Neha Pasari
Where Fashion
Meets Function
Style & Self-Expression Redefined
Under Neha's leadership, Ishkiyaa has transformed into a D2C brand making waves in the fashion industry. What sets Ishkiyaa apart is its dedication to creating clothing that goes far beyond mere aesthetics. Our pieces are not just clothes — they're statements. They give women the power to express their unique personalities while feeling confident and comfortable. At Ishkiyaa, we believe that clothing should be more than something you simply wear. It should be an extension of who you are — a reflection of your spirit, your story, and your strength.
Be Bold. Be Beautiful.
Be Unapologetically in Love — with yourself.
01 — Everyday Luxury
Comfort &
Style, United
We believe comfort and style can co-exist. Our fabrics, cuts, and designs are crafted to move with you — from home to work to celebrations — without ever asking you to choose one over the other.
02 — Women-Centric
Designed for
Real Women
Ishkiyaa is for real women. We design with the modern Indian woman in mind — strong, graceful, and multi-faceted. Every silhouette, every choice, made to honour her in all her dimensions.
03 — Family Values
Legacy Meets
Modern Vision
With decades of family business experience, we remain committed to trust, ethics, and lasting relationships — while boldly embracing new-age retail and the possibilities of digital platforms.
The Ishkiyaa Belief
At Ishkiyaa, ethnic wear is not just fashion —
it's a way of life.